October 22, 2014

B201: What is My Brand?

So today’s Blogging 201 was an interesting one (I’m writing this at midnight, so “today” was technically yesterday, but hey, I get it done when I have the time).

Today’s assignment: audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say.

This was not something I could just sit down and think an hour about. There’s a lot of things in the post that they offer as points of consideration. And honestly, I have struggled to focus with this one. I’ve always felt that my “brand” — that is, me and my writing — is hard to corral under a single umbrella. Trans issues, skeptical articles, video and tabletop gaming pieces (though less frequently) … it’s a varied and hard to connect with “me”. And right now my blog template doesn’t communicate much AT ALL, and it’s definitely not consistent across all mediums.

Yeah, this one will take some effort.I’ll be toying with this one behind the scenes.

In the meantime, here’s a question for all the folks out there: What do you think my “brand” is? Why do you come here? Why do you read my stuff? What’s the valuable core of what I do?

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