Earlier this year I engaged in an activity called Blogging 101. It resulted in some random, unrelated-to-this-blog posts, and it ended abruptly when I lost my job. However, the time I spent doing it was fun, and I didn’t feel ending early was a loss for me since finding a focus for this blog and writing semi-regularly (the point of B101) had been something I had more or less mastered.
This week though, at the suggestion of Zarah, I’m engaging in the next level of that activity, Blogging 201. This one is more “brand-focused” — on taking what you’ve got and building it into more. I think I really need that right now, for two reasons.
First, the blog is in a weird place. It began as my personal journal of transition and the best writing was born out of my angst over the process. That’s largely passed now, leaving me with less spontaneous inspiration for writing. Sure, my name change is coming, and there will be transition stories to tell beyond that. But I’m largely done with that chapter of my life.
Second, I’m sad to say that my readership has dropped off since moving away from WordPress.com. I hadn’t realized how much that network could drive traffic, and therefore I took those numbers for granted. If I want to bring my numbers back up and even surpass my old highs, I need to be more active in my approach to this blog. Blogging 201 will help me with that.
The point to all this is, expect a lot of “meta” posts in the next couple weeks centered on plans for this blog and the focus it might take. I would really appreciate any feedback, as well, if you’re one of my regular readers. Tell me what you like to read! You’re the reason I write, after all.