October 21, 2013

Eva Breathe & Eva Pitch Review

Eva Voice Apps are something new: voice tools for your smartphone. As far as I’m aware, these are the first apps of their kind to hit the App Store. But at $4.99 an app, are they worth picking up?

These apps are a product of Kathe Perez and Exceptional Voice Inc., the “big name” in voice feminization therapy online.There are five apps for feminization and two for masculinization. For this review I purchased the first two apps In the feminization series, Breathe and Pitch (or Pitch 1).


Each of the apps is built around three major content areas: Instruction, which is a non-interactive video explaining the theory and technique of the lesson; Practice, a non-interactive video where Perez guides you through some training exercises; and Exercises, a series of interactive tools that provide feedback on your performance. In addition, there is a text file in each app with some additional exercises based on the Practice activities. While I am not completely familiar with Perez’s general technique, it’s safe to assume that the Eva apps don’t do anything radically different than the techniques presented in her more intensive programs.

Breathe is the first, but also the least of the apps. In it, Perez walks you through some breathing techniques that will be used in the rest of the series. The interactive Exercise tools are all built around the phone hearing a sustained, audible exhale for three seconds. While I understand how important breathing can be for vocal quality, I’m not sure why Breathe is its own app. It could have easily been built into the Pitch app, with a single breath support tool added to that app that covered the function of the four tools here. They are all basically the same tool, and I doubt most women will need to use them more than once or twice.


Pitch is where the actual feminization content begins, and I suspect that many women will jump straight to that app. It is here where Perez begins to train you to hit the A3 pitch, which in Perez’s program is the foundation for the feminine voice to build on. The Exercise tools here are more useful, too; they measure your ability to sustain the A3 pitch for three seconds in various forms, and they also include a tuning tone so that you can hear the pitch before you practice it. Pitch is only the first of four in the series, so the lessons do not move beyond single words or variable pitches; the job of this app is to get you used to hitting A3 naturally.

Some people may find the Exercise tools a little slight, but I’m not sure how they could have done more with a phone app. Anything more would require intelligent analysis, i.e. an actual human to listen and provide feedback. The functions do provide basic feedback, which is more than a static book or DVD would, and that’s gratifying when you’re tone deaf and wondering if you’re matching that A3 note.

The EVA apps cost more than free online resources, but a lot less than even Perez’s own full-blown course. While I think that Breathe and Pitch could have easily been bundled into a singe “Beginner’s Voice” app, I still say that for $10, these two apps are worth the investment of any woman looking for some help with voice feminization.

Postscript — a humble tip for the developers.

If this were my app, I wouldn’t sell it as five separate apps. I’d make one app that gives the Breathe content as a freebie, and then offers the other lessons as IAP downloadable content for $4.99 each. It would eliminate the clutter of five separate apps and it would draw in new buyers with the free Breathe to sample before purchasing the rest. 

Barring that, at least drop the price of Breathe to 99 cents. It will be easier to get that initial buy-in. That’s App Store Marketing 101. 

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